General Motors recently revealed that its Cadillac division had engineered a scent for its vehicles and had been processing it into the leather seats. The scent — sort of sweet, sort of subliminal — was created in a lab, was picked by focus groups and is now the aroma of every new Cadillac put on the road.
Well, I think the wood smell that they mentioned would be great. My SO, however, thinks it is a bad idea, but he prefers his car to smell like a hospital. I like my car to have personality, and I think that fragrance can add that.
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Perhaps I have a hyper-sensitive nose, but whenever someone has tried to synthesize a scent, it has never smelled like what is was intended to me. Of course, maybe I've only recognized the bad knock-offs and have been fooled by the others because they smelled so authentic.
ETA: When I was a toddler living in an apartment building, my mom says when we'd go to visit a friend in the building, I would go up to each door and smell it. I'd then tell her if that friend lived there. I was always right