Comment: When I was a kid/early teenager, the cereal "Cocoa Pops" announced -- with a TV advertising campaign-- that it would be changing its name to "Choco Crispies". There was an enormous public protest (allegedly...), then some sort of vote, and they ended up changing it back.
However, I know many people convinced that the whole thing was a clever marketing scam... can you verify whether it's true or not? I don't like to think a company would be so un-straight with its customers, particularly with the kids at whom the adverts were mainly aimed.
Posts: 36029 | From: Admin | Registered: Feb 2000
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quote: The cereal is known as Coco Pops in the United Kingdom, New Zealand, Ireland, Finland, Italy, Greece, Israel, France, South Africa, Hong Kong and Australia. It was briefly renamed in 1998 to Choco Krispies in line with Germany and Spain, where it is known by this name. However after falling sales and a telephone poll in which the British public voted, its name was reverted in 1999.
There's a slight mistake in there -- they used to be called Coco Pops here too and are now called Choco Krispies. The name change made sense to me when it happened, because "choco" sounded like chocolate and I'd wondered why they had that coconut-sounding name. (Cocoa = Kakao, so that association doesn't work in this language).
Posts: 315 | From: Berlin, Germany | Registered: Mar 2005
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