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Author Topic: Clear Velveeta
snopes
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Comment: A friend said yesterday said that Velveeta is clear before the color is
added; this sounds like a legend, and I was surprised to find no
references to the pseudo-cheese on your site.

There are some online references to the rumor; here, someone trying to
take Velveeta into an airport repeats the story, with a twist:

"many cans of tuna, and last but not least, a 4 lb. brick of Velveeta
cheese. Not only is Velveeta clear before food coloring is added, we also
found out that its composition is very similar to that of explosives.
After the security personnel verified that this was in fact Velveeta and
not plastic explosives, my totes successfully passed the point of no
return into the airport luggage-vanishing system"

http://www.fafach.com/Danny/MonthlyUpdates/Jan2004.aspx

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SkyeTisTheSeasonWynters
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Just a thought, but WHAT food in nature (either man-made or direct from nature) is "clear"? That would mean that all of the ingrediants would also have to be clear (I think.)

Skye

Also - how on earth would they know where the blocks of cheese went before they were dyed?

LOL

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nerdymcnerd
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Gelatin is pretty clear.

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Dogwater
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quote:
Originally posted by Skye Wynters:
Just a thought, but WHAT food in nature (either man-made or direct from nature) is "clear"? That would mean that all of the ingrediants would also have to be clear (I think.)

Skye

Also - how on earth would they know where the blocks of cheese went before they were dyed?

LOL

Water? [lol] ...sorry. But seriously, Gellatin is clear as well as many glazes. There are a lot of 'clear' foods if you think around the standard meat/potato/veggie sources.

AFA the OP, let me work this out as I type:
I thought Velveeta was nothing more than American Cheese in block form. Ooops, make that 'processed' American Cheese, which would make it some sort of oil conglomerate. Oil is relatively clear, so perhaps this is the case. I'm sure we're not talking clear as glass, but nonetheless, not the bright yellow/orange status that comes in that nifty box.

I'll stick with my spray-on cheese though.

ETA: Opps, sorry Nerdy-you posted the Gellatin before me...

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guruwan2b
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You need to take that spray-on cheese over to the initiation thread (such as it is). We need some excitement. [Big Grin]

Edited to ask: If you eat clear velveta and it sticks to your teeth, it's a good thing, right?

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Joseph Z
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So they are saying that Velveeta cheddar block cheese was first clear and then they decided to make it orange?

Since when? I've seen cheeses farther back than Velveeta were not no color. If it was imitation maybe, but it's presented with milk.

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guruwan2b
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Blue was suggested at first, but who eats blue food?

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Danvers Carew

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Dogwater
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Besides, Blue (bleu?) Cheese was already taken.

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Dr. Van Thorp
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Velveta is made of swiss, chedder, and colby cheese and milk. How you get a transparent mixture from this is a mystery to me.
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Malruhn
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Swiss, cheddar, colby and moo juice??

I thunk it were monosaturated Bluenoseigranite and Polysorbet Ultramicroscopicfornicate and the like. Who in their right minds know if those are clear or not?!?!
[fish] OUCH!! Hey!! That wasn't nice!

That last one is being just a little screwed in a big tub of many scoops of desert. [lol]

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Rehcsif
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Ingredients of Velveeta:

MILK, WATER, MILKFAT, WHEY, WHEY PROTEIN CONCENTRATE, SODIUM PHOSPHATE, MILK PROTEIN CONCENTRATE, ALGINATE, SODIUM CITRATE, APOCAROTENAL (COLOR), ANNATTO (COLOR), ENZYMES, CHEESE CULTURE.

Doubt very much it's clear, although there's color added.

-Tim

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Sara at home
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Orange cheese in general has food coloring in it. Velveeta undoubtedly is that pale yellow color that uncolored cheese is before they add the orange.

Processed American Cheese is young, rather bland cheddar cheese processed so it doesn't separate when it melts. It's natural color is the same color as young, unprocessed cheddar with no food coloring in it.

Processed American cheese food, which is what Velveeta is, contains additional water and milk solids. It, too would be that pale yellow color without the food coloring.

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diddy
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quote:
Originally posted by guruwan2b:
You need to take that spray-on cheese over to the initiation thread (such as it is). We need some excitement. [Big Grin]

Edited to ask: If you eat clear velveta and it sticks to your teeth, it's a good thing, right?

I dont even want to know [Eek!]

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Joseph Z
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quote:
Originally posted by Dr. Van Thorp:
Velveta is made of swiss, chedder, and colby cheese and milk. How you get a transparent mixture from this is a mystery to me.

If you watched the Kraft Cheese commercials from (2005?) to 1980, it's demonstrated. First they do the dairy fairy joke kids love, then they show off a demonstration of Kraft on the left with real milk poored down and imitation cheese on the right with an oil like substance poored down.

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Rehcsif
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I think that commercial was for the American singles, not Velveeta.

But my memory might be faulty, and the two cheeses might be the same thing with different packaging for all I know.

-Tim

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nerdymcnerd
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I don't think the cartoon commercial was depicting the actual cheese manufacturing process either.

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Dogwater
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First I get Clear Pepsi, now we have clear cheese, but my 7-UP is RED!! And GOOD G-D, what is THIS!

My world is crumbling down like the Feta on my salad...

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foxyleah3
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pepsi blue is delicious!

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Kev
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quote:
Originally posted by nerdymcnerd:
I don't think the cartoon commercial was depicting the actual cheese manufacturing process either.

[lol]

I don't know why that made me laugh so hard.

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inkiemouse
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My mom told me that Velveeta didn't even have real cheese in it...

And to think that while I was suffering from depression, the only thing I could eat was Velveeta and bananas (together). Eew!

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sherri_lu
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I've heard the samething about margarine
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Boots - no longer muffin with honey
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-OFF TOPIC-

But, I'm really starting to dislike margarine. The current container had all red discolouration from Easter dinner (don't you hate it when people dip spoons that already have food on them, and the food falls into the margarine). The margarine also has started to take on sort of and "old Jell-o Pudding" like form. Think I might be making the move onto butter...

What were we talking about again, oh yeah! Is Velveta clear or not. Frankly, I never really had the stuff so I'm not really sure.

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sugar cooky
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Joseph Z, what's the dairy fairy joke kids love?
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Xia
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quote:
Originally posted by Skye Wynters:
Just a thought, but WHAT food in nature (either man-made or direct from nature) is "clear"? That would mean that all of the ingrediants would also have to be clear (I think.)

No, it wouldn't. Take brine for example. Salt is not clear, but if you dissolve it in water you get a clear solution. A solution can be made with of a colored/opaque solid but it will still be clear...


Xia, who passed Gen.Chem

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Dr. Van Thorp
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For the record, salt crytals ARE clear, but when they are finely crushed, you get what looks like an opaque white powder.

There are some opaqu solids that produce transparent solutions, but they tend to have very simple molecular structures, unlike the complex mixture of fat and protein molecules found in cheese.

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