Comment: Someone told me that "Marlboro Reds" (the cigarette brand) was so named because originally they were marketed to women (20's? 30's?), and had red filters to disguise the red marks left by lipstick.
Posts: 36029 | From: Admin | Registered: Feb 2000
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quote:In 1902 a British cigarette manufacturer, Philip Morris, established a corporation in New York to sell its tobacco brands, including Cambridge, Derby, and Marlboro - which was named after the street its London factory was situated on, Marlborough. In 1924, Philip Morris introduced Marlboro as a women's cigarette based on the slogan: "Mild as May". A female audience was targeted through a series of ads in 1926 depicting a feminine hand reaching for a cigarette. These advertisements featured stylish women posed in plush settings, and by the 1950s, babies were telling mom and dad what a great smoke a Marlboro was.
In 1942, the July issue of Reader's Digest published an article titled "Cigarette Advertising Fact and Fiction," that claimed that all cigarettes, regardless of brand, were essentially the same, and equally deadly. In 1957, Reader's Digest published an article that linked smoking with lung cancer. This is when Philip Morris saw its chance to reintroduce Marlboro and market it as the "safer" filtered brand. Consumers began feeling mislead by the established brands and dropped their old allegiances. Unable to break completely away from smoking, due to what was later recognized as nicotine addiction, many smokers were willing to try new cigarette brands. Unfortunately for Marlboro, formerly regarded as "Mild as May," the new filters were considered an extension of previous feminine image. Consequently, Phillip Morris had to completely revise and switch its advertising strategies in order to target an old group of customers with a new concern: addicted male smokers who were afraid of acquiring lung cancer.
In the first years  of these advertisements the public responses to the different "Marlboro Man" personalities were monitored. The cowboy emerged to be the most popular character. A narrowing process followed over the next forty years where the cowboy was recognized in a slew of campaigns. The cowboy taught consumers about filters, promoted the flip-top box, enticed women to try "the cigarette made for men that women like," and explained that long white ashes are a sign of good tobacco. The geometric design of the red, white and black-lettered flip-top Marlboro package boosted the appeal of a strong independent individual. The public embraced the red box as a symbol of membership to the club that recognized the Marlboro Man as their spokes-person. The box was a membership card available to everyone, an investment for themselves and their reputation, in the positive image of the Marlboro Man. Eventually he became silent, advertisements stopped having long tag lines, and his reputation and familiarity beckoned consumers without words to come with him to the place they knew well, Marlboro Country.
tobaccodocuments.org has scanned copies of a document "Produced to Federal Trade Commission pursuant to subpoena ~LO~ dated June 6, 1997" which briefly mentions the Marlboro "Beauty Tip", which was red.
As far as I've even known, pretty much everyone, men or women, started out smoking Marlboro Reds, then moved on from there. I guess Camel was another popular first cigarette choice, but of all my friends and family, I remember Marlboro first.
I started with Marlboro Red, then to Marlboro 100's, then to medium 100's, then light 100's, finally ending up with ultra light 100's. Mostly that was because of the severe acid reflux, and the lighter cigs ended up helping out.
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quote:Originally posted by Randa Roo: Dedalus, It's not JOE Camel anymore. They killed him, remember? Now it's just a no-name Camel.
The camel on the box (the realistic-looking one) is stil around. He's actually called "Old Joe Camel."
That's interesting, Bill. I've never heard the new camel referred to as anything. They're all I've ever smoked, and I don't call it anything. Although, I have noticed, it looks an awful lot like a camel from the animal crackers packages... those bastards must still be marketing to kids! Crafty, aren't they?
-------------------- 'I'm the decider... I decide what's best.' Posts: 403 | From: Branson, Missouri | Registered: Nov 2004
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The Red and the Green Stamps
quote:Originally posted by Randa Roo: That's interesting, Bill. I've never heard the new camel referred to as anything. They're all I've ever smoked, and I don't call it anything. Although, I have noticed, it looks an awful lot like a camel from the animal crackers packages... those bastards must still be marketing to kids! Crafty, aren't they?
According to this, Camel cigarettes were introduced in 1913. The picture on the pack was based on a picture of a circus camel named "Old Joe."
The modern "Joe Camel" character was supposed to be a Don Johnson-type character. Apparently the makers of Camel thought they needed something more contemporary than a 1913 camel, as I remember reading years ago that they said Camel was perceived as a brand "your grandfather smoked," and indeed it was the brand both of my grandfathers smoked.
Hmmm the definitions down here: Marlboro Red aka The Red Death - the 'standard' cigarette Marlboro Lights - common amongst those who buy cigarettes abroad (pretty universal taste, can get everywhere) Royals - bought by those who hate the concept of paying over £5 a pack - aka sensible people. Regals - Girly cigarettes
Student tabs are those that seem to be the sweepings from the other brands' floors - things like Lambert and Butler, Park Royal etc. Rough as a woman from Hartlepool...
Personally I smoke Royals when I have to buy UK cigarettes and Marlboro Lights when I can get them from abroad...
Posts: 289 | From: Leicester, UK | Registered: Dec 2004
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When I worked at Wal-Mart, I was often assigned to the cigarette pen. I'd say 90% of the cigarettes I sold were Marlboro Lights (gold package), mostly 100s. I think I may have sold a single pack of Reds the entire time I worked there.
-------------------- This has been yet another... USELESS POST. Posts: 6105 | From: Mississippi | Registered: Sep 2001
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quote:Originally posted by resident deity: ...Student tabs are those that seem to be the sweepings from the other brands' floors - things like Lambert and Butler, Park Royal etc. Rough as a woman from Hartlepool...
Sounds rather Pythonic to me, "rough as a woman from Hartlepool" ... in that context, I'd probably prefer "rougher than a Blackpool landlady...."
quote:Originally posted by I'mNotDedalus: I've found this, so far:
quote:...In 1924, Philip Morris introduced Marlboro as a women's cigarette based on the slogan: "Mild as May".
Speaking of "mild as May," I was pressed, upon reading the original item, to imagine same modified to allude to May Kanker (the "dumb blonde" of the Kanker Sisters on Ed, Edd & Eddy, in case you ask) in my weblog.
[Note: Bela Drosmorr 100 = anagram for Marlboro Red 100s]
That said, I've been smoking Marlboro Red 100s for about 4 years now. My first cig was a camel light, then started smoking Benson and Hedges, for one reason or another. Marlboros are, in my opinion, the yummiest.
Anywho, yes, I've seen the old ads for Marlboros with the red tip, which I've always thought were pretty clever. Where they Reds though? I can't recall.
ETA: In honor of this thread, I'm changing my avatar back to its original -- A cropped ad for Marlboros from about the 1940's. Pretty!
-------------------- But that's ok, darling, because I love you. And that's why you have to let me eat your brains. -- Return of the Living Dead Posts: 767 | From: Corpus Christi, TX | Registered: Mar 2004
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quote:Originally posted by snopes: Comment: Someone told me that "Marlboro Reds" (the cigarette brand) was so named because originally they were marketed to women (20's? 30's?), and had red filters to disguise the red marks left by lipstick.
I always thought they were so named because they came in a red box and it was a slangier and hence cooler way of distinguishing them from other Marlboros
-------------------- These men have a supreme vow of celibacy, like their fathers, and their fathers before them. Posts: 44 | From: Moscow, Russia | Registered: Oct 2004
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