posted
Definitely a photoshop job. All the pics are of the exact same truck with the exact same background. Some of the photos were cropped to remove the brick column and the last one has the background blurred (but the column is still visible). The only differences between any of the pics are the images on the truck.
Posts: 306 | From: Tacoma, WA | Registered: Sep 2005
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posted
They all seem to have been taken in the same spot. There is a brick column that appears in 4 of the pictures, and they all have the same tree above them. Actually - I just noticed that in the 3 pictures where the brick column isn't highly visible, you can still make out part of it near the bumper of the truck.
So either that's where the truck stops to get its photo opportunity, or there's something fishy about that.
ETA: D'oh! A spanking! What are you doing up so late??? Oh yeah, you're only an hour ahead of me.
-------------------- Natural selection is a beguiling counterfeiter of deliberate purpose. - Richard Dawkins Posts: 620 | From: Alaska | Registered: Apr 2004
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posted
The one with the "levitating" Pepsi would only work if viewed from exactly that angle. If you saw it side-on the internal shape of the container would be wrong. The "bookshelf" has a similar problem, albeit to a lesser extent.
If they were actually different trucks, someone went to a lot of trouble to line them up just right. The shadow is on exactly the same part of the white line, and the vegetation next to the column is at exactly the same point next to the rear bumper.
quote:Originally posted by Em: The one with the "levitating" Pepsi would only work if viewed from exactly that angle. If you saw it side-on the internal shape of the container would be wrong. The "bookshelf" has a similar problem, albeit to a lesser extent.
I agree, the sidewalk paintings only work because they're viewed from a very narrow-ranged viewing angle.
I tried to make an approximation of what a truck like the Pepsi truck would look like from a different perspective, and it really looks visually awkward:
It kind of reminds me of the viewing-screen problem from Star Trek, where despite all logic, viewing a person from a different angle on-screen would result in seeing the side of their face.
The truck wouldn't provide much of an effective display unless people were restricted to viewing from that precise angle, and so frankly I don't think it would be worth it. And then, of course, there's the identical background [and let's say foreground, too] in each and every picture. I found it amusing, too, how each picture was modified slightly in an attempt to change the scene (different contrast, colour warmth, etc.) and then you have this huge motion blur in the last. So I'd say fake, fake, and once again, fake.
-------------------- "I do not feel obliged to believe that the same God who has endowed us with sense, reason, and intellect has intended us to forgo their use." - Galileo Galilei Posts: 134 | From: Toronto, Ontario | Registered: Oct 2002
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And translated: (Courtesy of bable fish) " The winners of the Rhino Awards
The for the first time organized Rhino Award, a creative competition for mobile external advertisement, encountered large resonance (the Fonblog reported...). The Duesseldorfer advertising agency BBDO Campaign was equivalent doubly successful thereby. Their work for Pepsi light (gold) and Falk of navigation systems (silver) convinced the jury at most. Bronze went to Duesseldorf at TBWA, likewise, for the motive „Die Tasche“ (customer: Friday bags). Read on...
To the Rhinoaward of the prize more than 200 creative ones, marketing responsible person and medium representative from all parts of the republic to the Hockenheim ring had come. They expected the live-praesentation of the eight excellent campaigns with tension. Because to last the winners secret were held. Only in the evening the curtain fell, when the eight winner LKWs brought in with floodlight in the south curve of the racing course. BBDO Campaign, Duesseldorf, sat down with its motive for Pepsi – at the truck cover stacked beverage crates - under altogether 117 entries of the Who is Who of the German advertising industry through. The jury saw all requirements fulfilled with this motive on the best: Were demanded beside an original idea and an intelligent purchase of the motive to its surrounding field a attention-strong conversion, a fast and easy detectability as well as a good interaction between tail and sides of the LKWs. The motive for winner is carried now four weeks long on ten RollAd LKWs by Germany. The range of this campaign amounts to approx.. 5,2 million contacts."
ETA: And the official page "http://www.rhino-award.com/sieger.php"
-------------------- "I do not feel obliged to believe that the same God who has endowed us with sense, reason, and intellect has intended us to forgo their use." - Galileo Galilei Posts: 134 | From: Toronto, Ontario | Registered: Oct 2002
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All the reasons why some of them -- such as the winner -- wouldn't work nearly as well in reality still apply. Clever, maybe, but only in 2D and I wouldn't have chosen it.
Posts: 794 | From: Utrecht, Utrecht | Registered: Jul 2003
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posted
Even though they are all fake which I'm sure, I would find a distraction going on if this was real and complaints from drivers that have had an accident because of the truck distraction.
-------------------- Joseph Z Posts: 1356 | From: Woodbridge, VA | Registered: Jul 2004
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